Interdisciplinary theory of commercial communication. First part
Inna Borodina
The book presents the theory of communications, which is the author's development. The description of the basic principles of the organization of developing socio-economic and cybernetic systems is given. The author has developed mathematical models for estimating advertising costs, which can be used to analyze the effectiveness of advertising campaigns. The book provides a linguistic description of a new programming metalanguage, a high level "NOIСE / NOISE", outlines the general concept of a frame that can be used to create a knowledge base. This part of the book is written in Russian. The chapter describing the metalanguage examines the systemic influences on the interactions of participants in mixed cyber systems from the point of view of logical predicates and semantics. The basic principles of organizing a thesaurus in cybernetic systems and possible effects of information impact on a person are described.
Inna Borodina
Interdisciplinary theory of commercial communication. First part
The book presents an interdisciplinary theory of communications, which is the development of the scientific approaches set forth earlier in the monograph "Systems of management of advertising communications of the company" and is its continuation. The basic principles of organizing developing socio-economic systems are described, taking into account various fields of scientific knowledge, including philosophy, neurobiology, cybernetics, sociology, economics, econophysics, systems theory, information theory, mathematical modeling theory, entropy theory, synergetic information theory, mathematical logic and logic predicates, semantics and many other scientific developments from border areas of knowledge. The basic principles of organizing a thesaurus in cybernetic systems and possible effects of information influence on a person are described.The author has developed and described a new high-level programming metalanguage Noice. Borodina Inna, 2020.
Introductory article
The research was carried out at the expense of the author.
Author's edition. Errors and comments send email, contacts for communication with the author: borodina.innversiy@gmail.com
Reviewers: Highest academic degree: doctorate in economics, prof. Arzhenovskiy S.V.; Highest academic degree: doctorate in philosophy, assoc.prof. A.V. Shcherbina; P.h.D.: doctorate in biology: Scherbina D.N.
The book presents an interdisciplinary theory of communications, which is the development of the scientific approaches set forth earlier in the monograph "Systems of management of advertising communications of the company" and is its continuation. The basic principles of organizing developing socio-economic systems are described, taking into account various fields of scientific knowledge, including philosophy, neurobiology, cybernetics, sociology, economics, econophysics, systems theory, information theory, mathematical modeling theory, entropy theory, synergetic information theory, mathematical logic and logic predicates, semantics and many other scientific developments from border areas of knowledge. The basic principles of organizing a thesaurus in cybernetic systems and possible effects of information influence on a person are described. Borodina Inna, 2020.
This research paper is fundamental and describes the study of the impact of commercial communications on consumer demand. If there is an experimental research base (a company that carries out commercial communications in the consumer market), all theoretical developments can be implemented as applied ones.
Modern socio-economic concepts are characterized by the interpenetration of border areas of knowledge in the formation of new approaches to the study of market reality. To a large extent, this also applies to studies of consumer behavior in the consumer market. The increasing interest of researchers is attracted by the problem of bounded rationality and the mechanisms of its occurrence. The influence of marketing communications on the cons