Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses
Roman Maslennikov
Igor Szucs
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.
Explosive PR
Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses
Igor Szucs
Roman Maslennikov
© Igor Szucs, 2017
© Roman Maslennikov, 2017
ISBNВ 978-5-4490-1255-5
Created with Ridero smart publishing system
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Content
Preface toВ the second part ofВ theВ book
The news is really terrible nowadays. You can’t watch it without rising of your hair. EM, RTA,
Some unnecessary points of view, which will be disproved then. You want to “see” it as they say. I can’t do it, so I have to change the picture on the screen so as I like.
It may go from the childish hobby of computer games. They say that the best PR specialists are those who played “Prince” in the childhood, played GTA, shot, built strategies, generally speaking, spent much time behind the computer. Since that time, they have had a habit to change themselves a picture on the screen. From the side, it looks the same: the man puts pressure on keys and, as a result, something happens on the screen. Only nowadays, we play with the brain, creating something in the creative group and then we watch the news – whether Mass Media uses our fantasy. “Our fantasy becomes our reality”, – said they in the report about PR specialists on the “Fifth channel”, which I demonstrate like my promotional trailer.
InВ this book, IВ will teach you how toВ put influence on the news. IВ may end the theme with it. And IВ may open it again inВ the mass format.
We have aВ point ofВ view that when the juggler explains his tricks, his show becomes uninteresting.
But we have another point ofВ view as well. When you say your ways, you set aВ new level for you and have aВ strong desire toВ be better all the time. Let they defeat you, but you will have toВ create something new and more effective. As aВ result, it is progress for both.
As Oleg Matveichev says, inВ order the idea takes hold ofВ the world, you must refuse its authorship.
And saying all this, I only follow my first profession – journalist. If you know, tell! In such a way during students’ time I wrote a lot of reports: about correspondence with the help of teen’s magazines, about the work of music producer, and working a PR specialist