Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News
Roman Maslennikov
Igor Szucs
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.
Explosive PR
Secrets of Outrageous PR-Stunts from Russia with Love for Positive News
Igor Szucs
Roman Maslennikov
© Igor Szucs, 2017
© Roman Maslennikov, 2017
ISBNВ 978-5-4490-1254-8
Created with Ridero smart publishing system
This looks interesting and energetic.
Douglas Rushkoff, “Media Virus”
Book’s Hashtags
#PR #spindoctors #communications_directors #PRaides #propagandists #MalcolmTucker #TheThickof It #IntheLoop #Kasper #Borgen #TobyZiegler #TheWestWing #Scandal #crisis_management #Olivia_Pope #AbsolutePower #public_relations #propaganda #Alternative_facts #Big_lie #Doublespeak #Euphemistic #misspeaking #Euromyth #Fake_news #Half_truth #Ideological_framing #Internet_manipulation #Media_manipulation #Post_truth #Propaganda #Scientific_fabrication #Yellow_journalism #manipulation #Misinformation #disinformation #business #entrepreneurship #balls #cool #news_tornado #Wag_the_Dog
#atomic_news #buzz #pr_stunt #Stampede_PR #media_virus #PR_hook
Contents
Preface
This book could be written by my Russian friends (including Kremlin-based spin doctors), PR people from IT companies and start-ups. Occasionally, I see messages in my Facebook feed: “I could tell you so many things, but I’ll never do it, not even in memoirs.”
I’d be delighted to read such stories with you and with law enforcement officers, but my friends would never write a book like that and certainly not because of their respect for the law. In fact, there is no PR and lobbying regulation in Russia. This is just the PR ethic: if the client says “no” you should please him/her, no matter what.
IВ take high risks publishing this book, telling how things are done, and how explosive PR campaigns are concocted.
Want toВ know why it is risky toВ publish or even toВ read this book?
To begin with, I did not ask the permission of all my clients about whether I could publish their cases. I feel the moral right to do this without their permission. For instance, the budgets of some PR campaigns were so low (based on mutual agreement) it did not seem possible to do them only for the sake of money or pleasure (which is equally important). But if I enjoy the process of telling about this experience and thereby attract more clients to well-paid projects, it can be justified. First, I wanted to use the phrase “serious projects,” but then it dawned on me that my projects are more like laughing gas, so “well-paid” sounds better.
Regarding one project, the client said to me, “Please do not expose this was a PR stunt.” I ignored this request. Well, frankly, there’s nothing special to scheme against anybody. I’ll never write about really dangerous PR cases since my self-preservation instinct is sharp.
Secondly, a common opinion is that it’s difficult to repeat something known to all. Many entrepreneurs and business consultants used to tell me: “Why expose these tricks? How are you going to make a nickel? You unveil loaded dice.” My rebuttal comes down to my two convictions: let competition and the level of PR campaigns rise as a result of strenuous effort and PR people overreaching themselves. I earned my first degree in journalism, and this explains a lot. You cannot hide an owl in a sack – this is what people normally say about the likes of me.
InВ the final analysis, the outcome is similar toВ that ofВ John Godfrey, aВ friend ofВ Ian Fleming (author ofВ James Bond novels). InВ prewar years, he