Creating global brand. 0

Maikl Sosnin

0В part For any manager ofВ any positionВ from AВ general manager inВ regional companiesВ or AВ regional manager inВ international companies. Basic knowledge toВ understand how modern international business work.

Creating global brand

0

Maikl Sosnin

© Maikl Sosnin, 2017

ISBNВ 978-5-4483-6050-3

Created with intellectual publishing system Ridero

General

This book was for the first time created toВ show basic lines inВ modern international business toВ all groups ofВ managers.

Many things was changed inВ 20 century.

Business become global.

World become global.

Human become global.

In reality if your business has operates only in a regional market – this book is also useful.

Why?

Well…because your partner, supplier or future investor can be a global corporation.

Because today any business ofВ any size is aВ global company.

Globalization is not about agree or not agree.

Globalization is about know basic rules ofВ the process and become part ofВ it.

There are many very good books that was written byВ famous guru ofВ management, famous billionaires or international pop singers.

All these books have only one idea – we live in a global world.

What exactly does it mean?

Imagine when you are 5 years old and playing inВ aВ kindergarten.

With 5 other boys.

You making castle from sand, so you are the boss.

One boy bringing sand, second put it in a right way, third – making clean road for the second and fourth boy looking about nobody to destroy your castle.

Remember?

OfВ course if you are reading the book like this you all the time was the first boy, the boss.

What is changed today?

Your security are from Russia, sand from Sahara, cars that operating with sand from china, cleaning service is from Belgium.

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