Creating global brand. 2

Maikl Sosnin

2В part For any manager ofВ any positionВ from General manager inВ regional companies, Regional manager inВ international companies. Basic knowledge toВ understand how modern international businessВ work.

Creating global brand

2

Maikl Sosnin

© Maikl Sosnin, 2017

ISBNВ 978-5-4483-6051-0

Created with intellectual publishing system Ridero

Location

Usually IВ start telling about location inВ the middle and this is only second part ofВ the book, so must be good reason toВ change tradition.

Any information structuring – the most serious practice for any manager of any rank, said one my professors in Oxford.

Let’s say – I must issue one point of information a week, a book, an essay, blog article, interview in audio \ video formats – well, any.

When we will speak about location, we will speak inВ reality about how toВ unite all locations ofВ your company.

By word unite I mean any way of communication that everybody accept – formally accept and formally agree with the source and with the person.

And when you do writing you do it for three reasons: unite your people, make world know about your product, make personal promoting.

Well… location.

How many countries do world has today – the answer for this simple stupid question from elementary school will make your business global.

IВ remember when IВ for the first time realized how much leadership has inВ common with any religion ofВ the modern world!

Sorry for such sentence inВ such book, but IВ like this example so and so much, do not be afraid when you also see this.

What IВ mean byВ telling this very strange thing inВ aВ serious book about international business and international finance?

Well, suddenly I realized that I do not want to know how many countries there are in the modern world… who are they?

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