Creating global brand. 1

Maikl Sosnin

FirstВ part ofВ theВ book. For any manager ofВ any position from aВ general manager inВ regional companies or regional manager inВ international companies. Basic knowledge toВ understand how modern international businessВ works.

Creating global brand

1

Maikl Sosnin

© Maikl Sosnin, 2017

ISBNВ 978-5-4483-5933-0

Created with intellectual publishing system Ridero

audience

1

What is the audience for this book?

Same question any manager ofВ any rank must have inВ his mind about 99% ofВ his life.

Is it simple you think?

Yes it is, when you used toВ it.

When my habit is toВ live like this.

If you know how toВ think 99% ofВ your life about others, about the planet, you can lead.

IВ lead when IВ think about other people, my people.

But inВ reality (and your couch will tell this better) you think only 1% inВ such reality.

2

In my opinion this book can read (read and understand I mean) any manager let’s say starting from:

Regional manager position for international companies;

General manager for regional companies.

IВ will use as possible simple terminology so managers from such countries as China or Russia also will understand what IВ mean inВ this book.

3

This is I am sure very very important thing – to know and really know who can possibly be your Audience.

We will use this word so often inВ the book, and also word Environment.

Also Leadership and Leader need toВ be explained so we can understand better each other.

Modern world needs to be explained – what we will understand by this term.

And the last one – creating, the word from the title also very important to understand clear, so I think we will speak about it.

terms

Modern world

If you are 60В and more then present chapter is not forВ you.

IВ mean you already know what phrase Modern world means and you can go read further.

WhyВ 60?

Because IВ think about my father now who is about this age and IВ understand the difference inВ our ways ofВ thinking.

My grandfather is about 90…

Well, if you are at this age IВ have nothing toВ giveВ you.

But you can possibly read this book toВ understand how people who lead today think, how toВ hire them.

Problem with people who are about 60В is that they are too clever toВ go for an EMBA.

And they can’t understand how modern leaders think, how to hire them.

So if you are about 60 but you don’t have EMBA this book possibly will be interesting for you but it will be very difficult reading.

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