30 Days to Online PR and Marketing Success

Gail Martin

Google and the Internet have changed how the PR game is played – and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing – If they know the tricks of the trade.

Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You’ll quickly and easily learn how to:

• Use online PR and keywords to climb to the top of search-engine rankings

• Reach reporters and consumers with hot news and information

• Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget

Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

Google Рё Р?нтернет полностью изменили современное представление Рѕ рекламе – блоги, сайты, социальные сети… Потребность РІ новостях просто переходит РІСЃРµ допустимые пределы. Р?спользуя уникальное правило 30-дневного онлайн-пиара, постоянно занятые владельцы бизнеса без труда узнают РІСЃРµ, что РёРј необходимо Рѕ рекламе, Рё создадут глобальную видимость своего продукта.

Еще вы узнаете, как:

• использовать онлайн-PR и правильные ключевые слова для того, чтобы подняться на вершину рейтинга в поисковых системах;

• удовлетворить свою потребность в информации и необходимых новостях;

• смешать онлайн-PR и интернет-маркетинг для достижения целей при наличии небольшого бюджета.

Если вы – тот человек, который привык в короткие сроки добиваться внушительных результатов, то книга просто создана для вас.

Gail Z. Martin

30 Days to Online PR & Marketing Success

This book is dedicated to heroic small business owners who gain new skills every day to promote their companies and better serve their clients

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It takes a village to create a book. Thanks first of all to my husband, Larry, and my three children, Kyrie, Chandler, and Cody. They graciously support my writing, and cope with the travel required by speaking engagements based on the books. Thanks also to the amazing crew at Career Press for excellent editing and production. And of course, thanks also to my agent, John Willig, and to Randy Peyser at AuthorOneStop, who helped to make the connection.

Author’s Note

A word about the way this book works: If you read 30 Days to Social Media Success or other books in this series, you may find the first six chapters to be familiar. That’s because they lay the groundwork for the rest of the advice in the book. If you’re a new reader, these chapters are essential to get the maximum value from the book. If you’re a returning reader, feel free to review these chapters so that the information is fresh in your mind; you’ll need it going forward.

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Though the author and editors have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy, fitness, applicability, or completeness of the contents of this book, and specifically disclaim any implied warranties, merchantability, or fitness for a particular purpose. No warranty may be cr