The Way to myself

Андрей Алексеев

The name of famous Novosibirsk entrepreneur Andrey Alekseev can be linked to such massive and successful projects as nationwide restaurant chain called “Vilka-Lozhka” and “Pechki-Lavochki”, as well as the “Bolshaya Medveditsa” shopping center. Some would ask: what else does that guy need?In this book, Andrey Alekseev tells about how you can find your own Way and follow it. He shares his experience of breaking bad habits, changing his attitude towards himself and towards people and business.Do you dream of finding more opportunities to realize your talents and become a well-known professional?Then this book is for you!Enjoy your trip!

To the Reader

Dear reader,

Before you read the first page and start your journey following the steps of the authors, make some hot tea, forget your worries, and feel the flow of life, as we did while writing this book.

I lived as a businessman for 20 years. That was a time dedicated to gathering valuable experience in life and entrepreneurism. I created my business projects one after another, they grew fast and became successful. I studied a lot during those years, and I learned a huge number of diverse skills. The thought about sharing my knowledge in a practical book for beginners in business has always touched some strings of my soul, but every time I was about to start writing such a book, I couldn’t do anything, and started doing something else. I had no wish of forcing myself to do that. Therefore, I left that idea behind again and again.

As soon as my life started changing fast, I started a long journey full of obscurity – the Way to myself. I found out that the concept of “I am a businessman” stopped being the key description of my life. Today it’s just one of my social roles, instead of being the meaning of my life, or a measure of how successful it is. My true inner being, the one who I really am, is much more expansive than a standard definition like “Andrey Alekseev, a businessman, a son, a husband, a father, a friend, etc…” It’s more like an amazing feeling that, “I am the master of my life”.

While studying myself, I had to go through really diverse experiences that were sometimes pretty tough. I moved towards obscurity through my own fears and limitations. Often, I went nowhere. Despite this, my wish to learn about my true “me” and my real being was so strong, that there were no obstacles (neither inner nor outer ones), which could stop me continuing on my path.

Once I asked my Teacher – a person, who helped me on my path to learn about myself, what would he suggest to me I do, what should my next step on the Way to myself be?

I thought, a new meditation practice, or a mind cleansing technique would be shown to me… “Go on and write a book!” the Teacher said. Frankly speaking, that was a very strange answer to me. I understood I didn’t know how I would go about doing that. What could I tell others? What could I share with them?

As time passed by, I did lots of different things, and the idea about a book seemed to be dissolved somewhere in the depth of my mind. That happened until Anna, a friend of mine, said that there was a person in our surrounding, who was interested in writing a book about a personal experience of deep inner changes. I decided to give it a chance and see what would happen, and if anything would happen at all. I met Lada Vilisova. We discussed the idea, and let it go for a while to let it get ripe.

Later on, while thinking about my future book, I realized I didn’t want to imagine anything. I thought to myself, “Let the book be born as naturally as children do. Let everything happen on its own. Let it be written and concluded on its own, naturally and harmoniously.” Even though I still hadn’t had any ideas on what a book writer should do, and how it happens usually, I said to Lada, “I’m open for any questions which would interest you. I will be honest about my thoughts, my words, and the experience I’m going to share.” That’s how we started our work, from the point of absolute ob