Suvorov & business. Everlasting lessons from the russian master strategist

Yury Yavorsky

Alexander Suvorov, Russian military general, is known to have spoken seven languages, including Turkish and Finnish, was an expert in military history, a brilliant mathematician, and never lost a single battle.Some ideas of the famous general will be considered in this book through the prism of the business environment. I hope that entrepreneurs will appreciate the parallels drawn and will learn a lot of useful lessons from Suvorov’s covenants.

Suvorov & business. Everlasting lessons from the russian master strategist

Yury Yavorsky

Translator Irina Nikitina

Illustrator Ivan Kremenetsky

Project manager Alexey Perevedentsev

© Yury Yavorsky, 2019

ISBNВ 978-5-4490-6839-2

Created with Ridero smart publishing system

В В В В All rights reserved. No part ofВ the electronic version ofВ this book may be reproduced inВ any form or byВ any means, including posting on the Internet and inВ corporate networks, for private and public use without aВ written permission ofВ the copyright owner.

    Author’s website: http://yavorsky.biz (http://yavorsky.biz/)

Here lies the wisdom ofВ centuriesВ old

Here flows the firmness ofВ valiant hearts,

Here saves, with deep devotion, father

All that he wishes for hisВ son!

Alexander Suvorov

PARTВ ONE. ACT OUTSIDE THEВ BOX!

Preface

Alexander Suvorov, Russian military general, is known toВ have spoken seven languages, including Turkish and Finnish, was an expert inВ military history, aВ brilliant mathematician, and never lost aВ single battle.

Wisdom of the distinguished strategist and tactician of military art can find practical application in any business. Suvorov’s strategy is the key to success.

Some ideas of the famous general will be considered in this book through the prism of the business environment. I hope that entrepreneurs will appreciate the parallels drawn and will learn many useful lessons from Suvorov’s covenants.

– Yury Yavorsky

Alexander Suvorov:

InВ none ofВ your actions whatsoever shall you plainly reveal yourВ ambitions:

– charge at a bear with a heavy hunting spear

– do never flush a wolf with no surround ready

– where determined to prevail expending minimal resources, set a baited snare or arrange a trap.

Charge at aВ bear with aВ heavy hunting spear

Here is my take on these instructions: an entrepreneur should be very particular about disguising their plans and the tactical scheme ofВ their future business moves aimed at conquering the market. Also required is aВ clear perspective on the size, capabilities, and behavior ofВ adversaries. AВ completely different course ofВ action is necessary for each ofВ all competitors: some you would charge head on with aВ bear spear, with others you would choose toВ elegantly outmaneuver.

Do never flush aВ wolf with no surround ready

Over my twenty-five years in business, there were many cases where I had to deploy a whole range of methods when bringing a single new product or service on the market. I have learned for a fact that the ways of an entrepreneur should be akin to the ways of a hunter who is out in the dark in the vast expanse of a wood or mountains. He never knows what the “beast” -competitor has been plotting, or what surprises are there in the “thicket” of the market, or whether the vision of the “hunting” entrepreneur will “feed” him, his family, and his team, or whether he will be able to get enough “meat” to last him until the next fortunate “bag of game”.

Trap with aВ decoy

Baited snare

…In the 1990s, my company manufactured dashboards for passenger vehicles. Browsing car spares at a marketplace, I once stumbled upon a seller who had on offer assembled dashboards complete with a full set of instruments, including the wiring for all requisite connections to other car parts. Then I wondered how many elements there are in a dashboard anyway? The answer was just over a hundred. The next step was to get quotes