The Art ofВ Winning. The Startup Guide

Yury Yavorsky

About the book.This book by the Russian entrepreneur is about setting up your own business and what is the best way to start if you have made up your mind.Multiple tips of the author are illustrated by 25 years of experience and urge the reader to perform gap analysis if you are in the business and contain recommendations on avoiding typical mistakes or misconceptions found in American books, and dispel the myths that armchair business wizards create.

The Art ofВ Winning. The Startup Guide

Yury Yavorsky

Translator Irina Nikitina

Illustrator Vitalij Blohin

Project manager Alexey Perevedentsev

© Yury Yavorsky, 2020

ISBNВ 978-5-4485-6953-1

Created with Ridero smart publishing system

All rights reserved. No part ofВ this book may be reproduced inВ any form or byВ any means, including posting on the Internet and inВ corporate networks, for private and public use without aВ written permission ofВ the copyright owner.

Author’s website: http://yavorsky.biz

TOВ MYВ SONS

Unless you reach at least aВ dead end inВ the direction you have taken,

it will always seem like aВ tunnel!

Y&Y

ToВ an aspiring entrepreneur

Recipes for success are innumerable. But it is not my intention toВ try and convince the reader that my speculations and conclusions based on personal experience (which is, byВ the way, one ofВ those things that money cannot buy) are bound toВ work inВ any situation.

What I do know is that the most difficult thing is to be honest with yourself. This is why everyone, who is thinking about becoming an entrepreneur, should not look inside their wallet, but rather – inside themselves.

Start-up money is not the most important thing inВ business

An ear for music, a sense of rhythm, inner musicality – such things are not naturally given to everyone. Nevertheless, a huge number of kids enter music schools every year: their parents want them to become musicians.

After that the selection process begins: the first to drop out are those who are not patient and hardworking enough; some skip classes, others break down and quit; the next to leave are those without a musical talent; and finally – those who cannot meet internal competition. Very few actually reach the finish line – the most talented, interested and persevering. The same is true about business.

The most challenging question for me was this: do IВ want toВ become an entrepreneur or build aВ career ofВ aВ top manager?

Ask yourself, why do you want to become an entrepreneur? What drives you – desire to earn a lot of money or to prove something to someone? Such goals are not just false, but also extremely risky. The eagerness to earn a lot of money, preferably quickly, is more treacherous than gambling. Substituting the strive for self-fulfillment with the trivial intent of becoming rich can play a low-down trick on a person. In this situation an aspiring entrepreneur risks losing everything and first of all – their time and confidence in their own abilities.

Ideally, the money stimulus would be secondary. It emerges and gains importance only after the actual results ofВ entrepreneurship are seen: the hairstyles that the clients ofВ your private salon are happy with; the scones inВ your family bakery, for which people line up every morning; the design ofВ an apartment that you decorated with your own hands and that you are not ashamed toВ show toВ aВ most fastidious customer.

It is only when the market starts toВ recognize you and pay you back, that the money stimulus starts working as aВ motivation toВ expand your business. Profits and revenue are only the future criteria ofВ success. As soon as you get your first results, close your first deal, complete the design ofВ your first technological or manufacturing process, sell your first goods, you will turn that process into aВ continuously functioning profitable business.

– Business case —

…In 1994 I met an entrepreneur who opened a butter packaging business. She was working at a plant prod